About ProfitTracker

The Problem

Hotels spend thousands on Google Ads, Microsoft Ads, and social advertising every month. But they can't tell which campaigns actually generate bookings and which waste money.

The data lives in two separate systems that don't talk to each other: the advertising platform knows about clicks and costs, the property management system knows about bookings and revenue. The gap between them is where marketing budgets disappear.

What Makes Us Different

True Booking Attribution

We match advertising clicks with actual hotel bookings from your PMS. See real profit per keyword, per campaign, per platform — not just clicks and impressions.

Honest Attribution

We show verified 40–50% booking attribution from PMS data. Competitors claim 95% using AI guesses. We'd rather give you real data you can act on.

Multi-Platform Cost Tracking

We integrate with Google Ads, Microsoft Ads, Reddit, and LinkedIn to automatically import campaign costs. One dashboard, all your ad spend.

Privacy-First

Guest data is matched using SHA-256 hashed identifiers. We never store or see raw guest information. Attribution works without compromising privacy.

Background

ProfitTracker is built on over a decade of experience running a similar affiliate tracking platform for the travel industry from 2004 to 2016. That system was sophisticated enough that travel agents and affiliate networks sought it out — and networks wanted to acquire it.

This is the modern rebuild, purpose-built for hotels running paid advertising campaigns who need to understand what's actually working.

Connected Platforms

Advertising

  • Google Ads
  • Microsoft Ads
  • Reddit Ads
  • LinkedIn Ads

Property Management

  • Apaleo
  • Mews
  • Cloudbeds

Interested?

We're in private beta, working with a small group of hotels.

Get In Touch