About

ProfitTracker is independent tracking for hotel advertising. We tell hotels what their advertising actually returned, in numbers they can audit.

Most hotel tracking tools are built by the people running your campaigns, selling you ad inventory, or operating your booking engine. They're scoring their own homework. The numbers go up over time because that's what those numbers are designed to do.

We don't sell ads, run campaigns, or operate booking engines. We connect to six advertising platforms and your booking engine, match clicks to actual reservations, and show you what each campaign earned versus what it cost. When something can't be verified, we say so.

I built the first version of this for myself in 2004 and used it for twelve years running affiliate campaigns for major hotel groups. The companies that could have built this had every reason not to. So I'm building it.